A marketing expert assists an organization in monitoring its marketing initiatives to promote products and services, showcase an organization’s mission, or attract donations in the nonprofit sector.
They may manage social media accounts, develop consistent branding aspects, produce sales leads, and engage in other marketing and sales tasks. Understanding what they do can help you determine if you want to follow this career.
What Does a Marketing Specialist Do?
Marketing specialists use their diverse communication abilities to promote and publicize a company’s products and services. Marketing specialists create tactics to persuade businesses and customers to buy a product or service, such as planning events like trade exhibitions and conferences.
This role could report to a marketing manager, communications manager, market research manager, or marketing director.
Marketing specialists create marketing campaigns to raise brand awareness, promote items, improve a company’s reputation, and boost sales.
Most professionals in the profession work as part of a team, collaborating with internal departments and, in many cases, outside companies to develop and implement marketing initiatives.
As digital marketing has grown, so too has the work that marketing specialists conduct. With the advent of social media, web marketing, predictive analytics, and other forms of market research, marketing specialists now have more duties.
Because of this, the nature of their work varies according to the firm, industry, market focus, and goods and services being sold.
The Pros of Becoming a Marketing Specialist
There are various advantages to focusing on a specific area of marketing. As a specialist:
1. You Stick to What You Like
Perhaps you have a strong interest in search engine optimization (SEO) and have a fascination with learning how to rank highly on Google, but you have considerably less enthusiasm for other aspects of marketing.
You can bypass the bits that don’t really interest you and concentrate on what you prefer by specializing.
2. You’ll become an Expert
You can develop your talents and concentrate on your extensive knowledge in a certain field. You can use this experience to become a thought leader (by writing articles or forming a networking club for your specialization, for example).
Also, you can secure speaking opportunities (like I have done). Feeling knowledgeable about your field can be fulfilling in and of itself.
3. You Gain More Visibility
Marketing vice presidents, chief marketing officers, and even chief executive officers often seek out experts in their fields.
This increases your visibility to influential individuals within your organization, according to Mansur Khamitov, PhD, MBA, a marketing professor at Nanyang Business School in Singapore and vice chair of the American Marketing Association’s Consumer Behavior Special Interest Group.
A job as a marketing specialist has long-term potential and room for advancement. According to the United States Bureau of Labor Statistics, demand for marketing is predicted to grow at a rate comparable to the average for all occupations.